Myth – A myth is simply a story told over and over and over again by a group of people. Generally, we use “myth” to connote an ancient, sacred narrative (the rape of Prosperine to generate seasonality, the striking of the heavenly spear into the Pacific to create Japan), not just any story. This is [...]

Sign, Signifier, Signified

Sign, Signifier, Signified – The sign is the basic unit of text, and thus of thought. A sign is a thing that means something. All words are signs. All images intended to represent something are signs. All sounds that mean something are signs. Signs have two halves: Signifier – The thing that does the meaning: A red [...]